RIMOWA x MISSION: IMPOSSIBLE – GHOST PROTOCOL

The goal was to reinforce Rimowa’s image as a premium brand that stands for heritage and robustness.

Propaganda placed Rimowa on the iconic Ethan Hunt (Tom Cruise) in Mission: Impossible – Ghost Protocol. Rimowa appeared clearly in the film’s promotional trailer and played a key role in the film’s plot generating an effective media value of over US$ 9,500,000.